New house style lays the foundations of Talentmark for years to come

Rogier Kind, Group Marketing Director Talentmark

The merger of Herakles Pharma Staffing and XDES into Talentmark also precipitated a reinvention of its house style, logo and more. “Talentmark has been around for more than fifty years, so we wanted to update our image. This has laid the foundations for years to come,” explains Rogier Kind, Talentmark’s Group Marketing Director: “The familiar blue colour is now a different shade, but we have added our own quality seal to the logo: a T with two slashes. These represent quality, growth and engagement, which are important core values at Talentmark. It therefore makes sense that they have been given such a prominent position in the new logo.”

When it was finally decided in late 2021 that Herakles Pharma Staffing, XDES and others would become part of Talentmark, there was no question that Talentmark needed a rebranding. The old logo was rather outdated but more importantly it didn’t reflect the core values by which the recruitment and secondment business distinguishes itself. “In meetings and workshops with all the parties involved prior to the decision to move forward together, the same core values kept coming up again and again. This instantly confirmed what an incredibly complementary team we would make. We wanted to reflect that in the house style,” adds Rogier Kind, who has been involved in Talentmark as its Group Marketing Director since the very beginning.

It is not our ambition to become the biggest, but it is to become the best

PRIDE

We were soon able to define what we at Talentmark believe in, Kind explains: “What we have in our DNA. When formulating our core values, we summarised them as PRIDE: Passion, Respect, Innovation, Drive and Empowerment. Strikingly, Passion is something we see strongly expressed in all our employees. The same is true of Respect. Not only towards clients and candidates – we respect each other within the organisation, too. Another major core value is Innovation. We think together with our clients, we want to move with them creatively in order to offer the right solutions. The core value of Drive relates to our ambitions, we want to grow, and dare to take risks to do so. The E in PRIDE stands for Empowerment: it is very important to us to promote personal development, for our candidates, but also for our own employees. And so now we can also offer international career paths.”

T//

Kind continues: “Quality is what we strive for in all our teams. With our advisory approach, we continuously think together with the client, because solutions are often not found within the existing framework but outside the box. We certainly don’t have a 9-to-5 mentality, we are always available to help our clients and candidates. When developing our new logo, it didn’t take long to think of the idea to include our own quality stamp for Life Sciences recruitment and secondment: the T//. It represents the high quality that we deliver. With the aligned stripes, we also emphasise our advisory approach: we are aligned with our clients and collaborate closely with them.
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The lines also represent growth: we not help our clients achieve their own growth, we also support our candidates in their careers. We encourage our employees in their personal development. What’s more, we have our own growth ambitions as a company, and want to grow into the internationally leading recruitment and secondment businesses for the Life Sciences sector. It is not our ambition to become the biggest, but it is to become the best. Now we have joined forces, we have the opportunities and resources to achieve that. We can offer services at all levels, from C level to factory workers.

Due to the volume of placements, we can perform all kinds of analysis, such as business intelligence, market and competition analyses. This allows us to map out the strengths and weaknesses, opportunities and threats. We painstakingly follow what our client needs and then we can act accordingly. As a supplier of recruitment and secondment services, this is a way we can make a real difference for our clients. Incidentally, these values are also reflected in how each open “A” is written in the Talentmark logo, with two lines pointing upwards. The whole is complemented with the slogan: Life in Science, you couldn’t wish for a catchier slogan for a recruitment and secondment business in Life Sciences.”